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THE COMMUNICATION LIBRARY
The Communication Library brings together practical reports, guides, worksheets and reference material developed from recurring real estate communication questions, communication research and professional observation.
The resources cover listings, professional profiles, client communication, press releases, transaction stories, photographs, market updates and other public-facing work.
Each resource is designed to help you look more closely at one communication question, identify what may be unclear, missing or unsupported, and work through the problem in a practical way.
START WITH THE PROBLEM IN FRON OF YOU
You do not need to work through the Library in order.
Start with the communication you are preparing, reviewing or trying to improve.
You may be asking:
- Is this listing saying enough?
- Does this profile show how the professional actually works?
- Is an important point buried?
- Does the evidence support the claim?
- Is the reader being given enough context?
- Does this photograph support the story being told?
- Is this announcement actually newsworthy?
- Is the communication clear enough to use as it stands?
Choose the resource that best matches the question you are trying to answer.
WHAT YOU WILL FIND HERE
Library resources may include:
- practical guides;
- review worksheets;
- communication checklists;
- research summaries;
- case-based lessons;
- reference material;
- writing and editing guidance;
- and tools developed from recurring communication research findings.
Some resources help identify a problem.
Others help you work through it.
The purpose is not to give every piece of communication the same treatment. It is to help you make a better decision about what the material actually needs.
AVAILABLE RESOURCES
Browse the Library by subject and open the resource that matches the work in front of you.
Each resource includes a short explanation of what it is designed to help you examine, understand or improve.
The Library will continue to grow as new communication research, recurring questions and practical communication problems produce useful material.
WHERE THE RESOURFES COME FROM
Many Library resources begin with questions that appear repeatedly in real estate communication.
Some grow out of our communication research.
Others come from professional observation, recurring writing problems, client-side lessons, or standards we use in our own work.
A useful finding does not automatically become a Library resource. We add it when it can help someone examine, understand or improve communication in a practical way.
NEED MORE THAN A RESOURCE?
A guide or worksheet can help you see a communication problem more clearly, but it cannot do the reporting or writing for you.
If your business has a transaction, development, announcement, client issue or other story that needs to be explained properly, Whyte-Hall Communications Network can help.
You can begin in one of two ways:
- with the Communications Desk for ongoing support;
- or with a reported single piece when you want to start with one substantial story.
HAVE ONE STORY YOU WANT TO START WITH?
If you are not ready for ongoing support, you can begin with one reported piece.
That may be a transaction story, professional profile, company development, milestone, announcement or another event worth explaining clearly.
We gather the facts, ask the necessary questions and prepare the piece around what actually happened and why it matters.
