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Before You Send It, Post It or Put Your Name on It, Have It Reviewed
Sometimes the communication is written, but you are still not sure it is ready.
A listing description may contain the right facts but still feel flat. An agent profile may sound professional without saying enough about the work behind the experience. A client email may be accurate but harder to follow than it should be. A website page, market update or press release may simply need another experienced set of eyes before it reaches the people who matter.
The Communication Review is designed for that moment.
You send us the material and explain what you need it to accomplish. We examine what is working, what may be unclear or incomplete, and what kind of attention the communication actually needs.
You do not have to diagnose the problem yourself.
What a Communication Review Does
A Communication Review looks beyond whether the grammar is correct.
We examine the communication from the reader's side as well as the writer's.
That may include:
- whether the purpose is clear;
- whether the right information appears in the right order;
- whether something important is missing;
- whether claims are adequately supported;
- whether the wording creates unnecessary confusion;
- whether the tone fits the situation;
- whether the communication sounds natural;
- whether the reader is likely to understand what matters;
- and whether the material is ready to be used publicly or professionally.
The objective is not to find something wrong simply because you asked for a review.
If something already works, it should not be changed without a reason.
What You Can Have Reviewed
The Communication Review can be used for many of the materials real estate professionals prepare and use every day, including:
- listing descriptions;
- agent and team profiles;
- buyer and seller communication;
- prospecting letters;
- website copy;
- market updates;
- newsletters;
- transaction announcements;
- social posts;
- press releases;
- brochures;
- presentations;
- and other professional written material.
The communication does not have to be badly written before a review is worthwhile.
Sometimes the material is simply important enough to deserve a careful second look before your name goes on it.
What Happens First
We begin with the material itself and a few practical questions.
We want to know:
- What is the communication?
- Who will read it?
- What do you need the reader to understand, decide or do?
- Where will the material be used?
- Is there anything you are particularly concerned about?
We then examine the communication and determine what it actually needs.
That may be a light final check.
It may require editing.
It may need substantial revision.
Or the existing material may be too limited for revision to be the best answer, in which case new writing may make more sense.
We explain that before expanding the work.
You decide how you want to proceed.
Revision, Editing and Proofreading Are Not the Same Thing
A Communication Review may lead to one or more kinds of work.
Revision
Revision deals with the communication as a whole.
We examine structure, purpose, missing information, sequence, unsupported claims and whether the reader is being given enough context to understand what is being said.
Revision may involve moving, removing, combining, adding or substantially rewriting material.
Editing
Editing works more closely with the language after the larger communication is settled.
We improve clarity, sentence construction, word choice, consistency, tone and flow while preserving the underlying meaning and facts.
Proofreading
Proofreading is the final mechanical check.
It looks for spelling, punctuation, typographical errors, repeated or missing words, capitalization, numbering, formatting problems and similar defects that should not remain in finished work.
The Work Follows the Right Order
Not every assignment needs all three stages.
A document may need only proofreading.
Another may need editing and a final proof.
A third may need substantial revision before editing makes sense.
When several stages are required, the sequence is:
- Revision
- Editing
- Proofreading
That order matters.
There is little value in polishing sentences that may later be removed or proofreading a document that still needs major restructuring.
What You Receive
The exact delivery depends on the work authorized and the material being reviewed.
Your completed package may include:
- a marked version showing changes;
- a clean revised copy;
- comments identifying questions, missing information or decisions requiring your attention;
- a short explanation of significant changes;
- and selected before-and-after examples when they help explain what changed and why.
The purpose of visible markup is not to cover the page in corrections.
It is to make the work understandable while also giving you a clean version you can use.
You Stay in Control of the Scope
A request to proofread does not automatically become permission to rewrite the document.
A request to edit does not automatically include major restructuring.
And a request to revise does not mean additional services will quietly be added without discussion.
If we identify a problem outside the work you originally requested, we explain what we found and what the available options are.
You decide what to authorize.
You should know what work is being done and what you are paying for.
What Happens After the Review
The review may be all you need.
You may take the findings and make the changes yourself.
You may ask another professional to carry them out.
Or you may ask Whyte-Hall Communications Network to handle the revision, rewriting or other communication work that follows.
There is no requirement to purchase additional writing services simply because you started with a Communication Review.
The review should leave you with a clearer understanding of what the communication needs and what your next step should be.
Not Sure Whether Your Material Needs a Review?
You may simply know that something does not read the way you want it to.
The important point may be getting lost. The wording may no longer represent you. The document may feel repetitive. Something may be missing, but you cannot immediately identify what it is. Or the communication may simply be important enough that you do not want to rely only on your own review before it goes out.
That is enough reason to begin.
Send us the material and tell us what you need it to accomplish.
We will examine it and explain the appropriate next step.
Already Know You Need Writing Help?
If you already know that you need a new listing description, professional profile, press release, website page, client communication or another piece of writing prepared from the beginning, you do not need to start with a Communication Review.
Go directly to our writing and communication services.
