Public Relations Reference Library

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When real estate professionals operate in public, their written communication may be reviewed by clients, brokerage leadership, journalists, or other stakeholders. This reference library explains how structured public relations writing is organized when accuracy and clarity matter.

Public relations writing is structured communication prepared for professional use. It is not marketing copy. It is writing designed to document, clarify, and support public-facing situations.

The examples below illustrate format and tone. They are provided for educational reference.

Press releases document professional developments such as brokerage transitions, significant listings, milestones, or market-related announcements.

They follow a recognized structure used by media organizations.

FOR IMMEDIATE RELEASE

1. Headline
2. City, State — Date
3. Opening paragraph stating who, what, where, and why.
4. Supporting paragraph providing verified context.
5. Quoted statement with clear attribution.
6. Closing paragraph with additional context.
7. About section.
8. Media contact information.

FOR IMMEDIATE RELEASE

Jordan Ellis Joins Stonebridge Realty as Senior Listing Agent in Northern Virginia

Arlington, VA — March 12, 2026 — Stonebridge Realty announced that Jordan Ellis has joined the firm as a Senior Listing Agent serving Arlington and Alexandria.

Ellis brings eight years of residential real estate experience, with a focus on mid-range and executive properties in Northern Virginia. His recent work has included relocation clients and estate transitions.

“I was drawn to Stonebridge Realty because of its operational structure and client support systems,” Ellis said. “The firm’s approach aligns with how I manage listings and client communication.”

Stonebridge Realty Managing Broker Dana Ruiz stated that Ellis’s experience strengthens the firm’s listing division during a period of regional inventory adjustment.

Ellis will operate from the firm’s Arlington office.

About Stonebridge Realty
Stonebridge Realty is a regional brokerage serving Northern Virginia and the District of Columbia. The firm focuses on residential sales and relocation services.

Media Contact
Dana Ruiz
Managing Broker
druiz@stonebridgerealty.com
703-555-0192

Professional biographies clarify role, experience, and operating scope.
They are written in clear, factual language.

1. Name, Title
2. Opening sentence stating role and geographic focus.
3. Second paragraph describing experience and specialization.
4. Third paragraph outlining professional approach.
5. Optional credentials or affiliations.

Jordan Ellis is a Senior Listing Agent serving Arlington and Alexandria, Virginia.

He specializes in mid-range and executive residential properties, with experience managing relocation clients and estate transitions. Ellis has worked in the Northern Virginia market since 2018.

His practice emphasizes structured pricing strategy, clear documentation, and consistent client communication.

Ellis is a member of the Northern Virginia Association of Realtors and holds certification in residential pricing strategy.

Media statements are prepared when clarification or comment is required.

They are concise and focused on verified information.

1. Statement from Name, Title
2. Opening sentence addressing the matter directly.
3. Second sentence clarifying known facts.
4. Third sentence outlining position or next steps.
5. Closing line, if necessary.

Statement from Jordan Ellis, Senior Listing Agent:

A recent property under my representation experienced a pricing adjustment following updated appraisal data. The decision was made after consultation with the seller and review of current market activity.

Our priority remains clear documentation and transparent communication throughout the listing process.

Backgrounders provide structured context about a professional, team, brokerage, or listing.

They support announcements or media understanding.

1. Title
2. Overview
3. Professional Scope
4. Relevant History
5. Current Focus
6. Contact Information

Jordan Ellis — Professional Background

Overview
Jordan Ellis is a residential listing agent based in Arlington, Virginia.

Professional Scope

He represents mid-range and executive properties across Arlington and Alexandria.

Relevant History
Ellis began his real estate career in 2018 following five years in financial services. His transition into residential sales focused on structured pricing and transaction documentation.

Current Focus
He currently works with sellers navigating competitive pricing environments and relocation timelines.

Contact
jellis@email.com
703-555-0178

Fact sheets organize key information into concise, accessible format.

They are used for quick reference by media or stakeholders.

Subject Name

Location
Specialization
Service Area
Years Active
Affiliations

Summary paragraph.

Subject Name: Jordan Ellis

Location: Arlington, Virginia
Specialization: Residential Listings
Service Area: Arlington & Alexandria
Years Active: Since 2018
Affiliation: Northern Virginia Association of Realtors

Jordan Ellis focuses on structured listing representation and pricing strategy for residential sellers in Northern Virginia.

Public relations writing differs from marketing copy.

Marketing copy is written to persuade.

Public relations writing is written to clarify, document, and support professional communication when that communication may be reviewed beyond the immediate transaction.

Both serve different purposes.

When professional visibility increases, structured documentation becomes more important.

Field Notes explores how written language shapes professional credibility in visible real estate environments. These observations are published through Off-Market Influence, an independent publication focused on public positioning and communication standards in residential real estate.

Read current Field Notes at:

https://offmarketinfluence.com

Whyte-Hall Communications Network writes and comments on how real estate professionals present themselves in public.

Delroy A. Whyte-Hall is available for:

       • Interviews and written commentary
      • Panel participation and industry discussions
      • Guest contributions related to real estate communication standards

Editorial work is published through Off-Market Influence, an independent publication focused on visibility and structured communication in residential real estate.

For verified media inquiries, contact:

editor@offmarketinfluence.com
240-818-1216

Please include outlet name, deadline, and topic in your request.