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A closer look at real estate communication, professional practice and the experiences behind the work. Explore articles, investigations, practical observations and Practice Profiles.
𝗡𝗼 𝗢𝗻𝗲 𝗪𝗶𝗻𝘀 𝗢𝘂𝘁𝗿𝗶𝗴𝗵𝘁
A profile or website can remain technically accurate while quietly falling behind the business it describes. As markets, services, experience and responsibilities change, public-facing communication needs to be reviewed so readers are meeting the professional who exists now.
Continue reading𝗗𝗶𝗱 𝗬𝗼𝘂 𝗪𝗶𝗻, 𝗼𝗿 𝗗𝗶𝗱 𝗬𝗼𝘂 𝗠𝗲𝗿𝗲𝗹𝘆 𝗚𝗲𝘁 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗙𝗼𝘂𝗴𝗵𝘁 𝗙𝗼𝗿?
A finished biography, listing description, website page or press release can satisfy the request and still leave the real communication problem untouched. The stronger approach is to identify what the reader needs to understand before deciding what should be written.
Continue readingHave a communications question or project in mind?
