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A closer look at real estate communication, public relations, professional practice, and the experiences behind the work.
Explore articles, communication research, media and messaging observations, and Practice Profiles that examine how real estate information is presented, understood, and used.
𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲 𝗖𝗮𝗻 𝗠𝗮𝘁𝘁𝗲𝗿 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗧𝗮𝗸𝗶𝗻𝗴 𝗙𝗶𝗿𝘀𝘁 𝗣𝗹𝗮𝗰𝗲
Real estate credibility does not depend on being the #1 agent. Longevity, repeat business, specialization, judgment and sustained usefulness can provide equally meaningful evidence of why clients continue choosing someone.
Continue reading𝗧𝗵𝗲 𝗖𝗵𝗲𝗲𝘁𝗮𝗵’𝘀 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: 𝗥𝗲𝗳𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗿𝗼𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝘀𝘁
Real estate agents do not always become more competitive by making bigger claims. Stronger positioning can come from identifying the situations, clients, markets or transaction types where their experience gives them a meaningful and defensible advantage.
Continue reading𝗡𝗼𝘁 𝗘𝘃𝗲𝗿𝘆 𝗣𝗹𝗮𝘆𝗲𝗿 𝗡𝗲𝗲𝗱𝘀 𝗧𝗲𝗿𝗿𝗶𝘁𝗼𝗿𝘆 𝘁𝗼 𝗦𝘂𝗿𝘃𝗶𝘃𝗲
Strong positioning should make a real estate professional easier to understand, not trap them inside an outdated niche. The goal is to show where someone is strongest while also making clear where that experience remains relevant.
Continue reading𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗖𝗮𝗻 𝗖𝗼𝘀𝘁 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗟𝗼𝘀𝗶𝗻𝗴
A practical look at what makes a real estate press release newsworthy, how to structure the information, and what journalists need before a story is worth considering.
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